For those who were around from our businesses inception, you'll know that we originally planned to launch an NFT and explore Web3 for opportunities. However, given the ongoing success of the retail section of our business we've decided to index further into building up our sales channels and simplify our business model.
Admittedly, it was a monumental feat for the both of us to undertake when we initially set out. From the crypto market winter to the global financial crisis, there were simply too many variables that would obstruct us from feeling the confidence required to launch the project. We were concerned that the projects' lack of success would tarnish the brand we've spent the last 12 months building and decided to shelf the project indefinitely.
Never saying never, we're both open to revisiting the idea in the future, but for now we're both excited to double down on the retail side of the business and give it our all. This change will also help simplify our business from an outsiders perspective, and improve the user journey of customers on our website.
As we're focusing on retail and e-commerce, it felt fitting to move our website from Squarespace to Shopify to benefit from all the seller tools and slicker shop interface. This change should hopefully make buying product directly from our website smoother and more natural.
Finally, our name. As we've built the Crypto Key Collection brand, people have come to recognise us under this name- So we didn't want to abandon it all together. However, with our step away from the crypto sphere & NFT project, the full name didn't feel representative of us as a business going forward. With that said, going forward we'll be identifying ourselves as CKC Cards and executing a soft rebrand to accommodate for this decision.
We both thank and appreciate you all for staying with us as we grow!
Til' next time,
Alan & Matthew